Everything is marked down 25 to 40% off retail to begin with, their sale section is amazing and changes daily.
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Shopping for a swimsuit is up toward the top of the list for most women of the most painful things they ever have to do, but finding the right swimsuit is so important. I’m a big fan of online shopping, but I truly believe swimsuits are a strictly in-store purchase. Beyond the style and color, you need to find a swimsuit that truly fits well to feel confident. It should be tight (but not too tight) in all the right places. It should be long or short enough. Picking wedgies and being worried about losing your top in the waves does not make for a confident swimmer. In the dressing room, jump, squat, dance around, and generally act a fool. You need to find out how that suit moves!
Try on a million different sizes, colors, and types. I always thought the swimdress was something only old women wore, but I tried one on for the first time a few years back and the swimsuit gods smiled down on me! I now own three swimdresses and love each one of them. And even though the swimdress is still the chosen swimwear of the octogenarian set, I get compliments all the time on my swimsuits.
Never thought you could wear a bikini? Try one on. Maybe board shorts are perfect for you. You’ll never know until you try them on. So many times women are in such a rush to get through swimsuit shopping that they skip right over what could be their perfect swimsuit. Do you have a tank suit now that you hate? Then skip the tanks suits and figure out what works for you.
Women (and men!) tend to be so snarky when beach time comes around. I’ve been guilty in the past of whispering something like, “She shouldn’t be wearing that bikini!” but the truth is, all I’m doing is hurting my own confidence by knocking down others. Anytime you are tempted to comment on someone else’s less-than-perfect bikini body, instead think of a compliment (and if you are feeling particularly nice, share your compliment).
Turn the negativity around. Seeing other people in a positive light means you’ll see yourself in a positive light as well. Also, with the negativity gone, you can take some time to really look at people. I bet, more often than not, you’ll see a ton of people who don’t have the same body as the models in magazines but are happy, confident, and beautiful.
Beach confidence doesn’t just stop with finding a great swimsuit. I know I always feel really well-put together when I have the whole beach package. Find coordinating sunglasses, hats, beach bags, and shoes. Even throw on a necklace or some earrings. So many people complain of feeling so bare when wearing a swimsuit, but it doesn’t have to be that way!
For some reason, I see a lot of women wearing swimsuits that are completely and totally opposite of their usual clothing style. There no reason to depart from what you love and works for your body and personality. Do you tend to be a bit of a tomboy? Then you can skip the skimpy bikini that isn’t “you” and look for board shorts and a swimtank or shirt. I truly believe there is swimwear out there for every style.
Confidence is sexy. But confident is also not something that you can just choose to have. But what you can choose to do is fake it! Even if you are feeling self-conscious, strut across that beach like you are the most confident person in the world.
Chances are, no one will notice your “fake” confidence and instead will just notice how glowing and fantastic you look. And that will build your confidence until you no longer need to fake it.
Seriously ladies, you are beautiful, regardless of your size, height, or shape. Go strap on a well-fitting swimsuit and have some fun in the sun!
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